Ford seeks apps to admeasurement 'real world' ammunition economy

Ford seeks apps to admeasurement 'real world' ammunition economy

Ford seeks apps to admeasurement 'real world' ammunition economy

Jim Farley, Ford's all-around business chief

When the official-looking EPA ratings on the fresh car in the exhibit say the agent you're drooling over gets 40 mpg and, afterwards affairs it you apprentice that you're alone accepting 32... who's to blame? The car manufacturer? The EPA? Yourself?

According to Jim Farley, Ford's all-around business chief, the carmakers that amount out the best means to advice consumers admeasurement their real-world gas breadth could get pleasure a aggressive advantage. That's what he said aftermost anniversary at the Fresh York Auto Show.

Credibility is king. And added these days, consumers don't apperceive who to believe. Ford recognizes that aggressive ammunition abridgement claims by manufacturers accept afflicted and abashed consumers and that's why the aggregation is now almscomputer application developers $50,000 in prizes to advance apps that advice consumers admeasurement their ammunition abridgement based on absolute active behavior via their adaptable devices.

To be altogether transparent, it's important to agenda actuality that Ford has contributed to some of the customer acumen problems it's now attempting to correct.

Autonews.com arise that two of Ford's amalgam models fell 17 percent to 21 percent abbreviate of the company's swear of accumulated city/highway 47 mpg in tests by Customer Reports, as arise in December. The Ford Fusion Amalgam accomplished 39 mpg while the C-Max Amalgam averaged 37 mpg in tests of burghal and artery driving, the annual said.

Farley said ammunition abridgement in hybrids seems decidedly capricious depending on consumers' active habits.

At the NY Auto Show Farley said: "We're absolutely aflame to assignment with the EPA to acquisition what is the best way for consumers to get ammunition abridgement ratings beyond all the brands, abnormally about this affair of behavior. It aloof seems like hybrids are added acute to behavior and conditions" such as temperature and annoy pressure.

"We now accept a torrent of best-in-class claims hitting consumers from all sides, and it is starting to become noise," Farley said.

"If there's 92 kids in a 100-kid chic that are best in class, what does 'best in class' beggarly anymore? If anybody is adage my car in this subsegment aural this articulation in the burghal or on the artery is best in chic and anybody is adage that, again the barter are confused."

Maybe consumers ability be more good served if the breadth claims that arise on cartage could alone be placed there afterwards they are accepted by a analysis of absolute automotive experts at NHTSA. They abide to assure motorists and are already testing cartage 24/7... Maybe they should be the ones to actuate the accurateness of breadth claims?

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